Latina Strategist, Speaker & Travel Storyteller
Building Legacy in Every City
I help women of color elevate their brands, experiences, and visibility — while documenting the journey through travel, wellness, and culture.
Currently expanding into Nashville, Portland, Seattle, San Francisco & beyond.
Meet The Legacy Jefa
I'm a Latina brand strategist, public speaker, content creator, and event travel specialist bringing visibility to cities where representation matters most. Based in Austin, I'm proud to have been officially honored with my own day by the City of Austin.
My work centers on elevating women of color through strategic brand building, storytelling, and intentional presence. I create spaces where Latina and WOC voices lead the conversation, shaping the narrative in business, travel, wellness, and community.
  • Brand strategy and leadership experience across multiple industries
  • Regular speaker at national conferences and women's events
  • Wellness advocate sharing healing practices and aligned living
  • Committed to spotlighting women, culture, and community through travel
What I Create & Stand For
Brand Strategy & Leadership
Coaching, frameworks, and talks that help women build aligned, legacy-driven brands rooted in authenticity and strategic vision.
Travel & Experiential Storytelling
Documenting business and lifestyle travel, hotels, conferences, everyday women in leadership & entrepreneurship, and women's events in cities that rarely see Latina visibility and representation.
Wellness, Healing & Lifestyle
Sharing routines, healing practices, and lifestyle content that centers rest, soft power, alignment, and intentional living for women leaders.
Community, Culture & Women's Events
Behind-the-scenes of conferences, special events, and spotlighting women of color doing powerful, transformative work in their communities.
How We Can Work Together
1
Speaking & Moderating
Keynotes, panels, moderating, and workshops on brand strategy, Latina leadership, women of color in business, community building, wellness, and alignment. I bring authentic perspective and powerful storytelling to every stage.
2
Brand Strategy & Collaborations
Brand strategy intensives and consulting for women-led businesses ready to scale with intention. Partnership opportunities with travel, wellness, fashion, and lifestyle brands seeking authentic Latina and WOC representation.
3
Event & Travel Storytelling
Conference and event coverage including behind-the-scenes content, social storytelling, and recap narratives. Red carpet and premiere correspondent roles. Destination and hotel content in underserved markets for Latina and WOC audiences.
Bringing Latina Visibility to Cities
I’m expanding into new cities to amplify Latina voices and women of color in spaces. My mission is to bring visibility, storytelling, and cultural presence to additional markets — ensuring our narratives are seen, heard, and celebrated everywhere.
Nashville
Music, hospitality, and women in business creating vibrant communities in the South.
Portland & Seattle
Creativity, wellness, and tech spaces needing diverse voices and fresh perspectives.
San Francisco
Innovation, leadership, and boardrooms where Latina leaders absolutely belong.
Plus More
Denver, Minneapolis, Phoenix, and other markets ready for intentional representation.
Media, Milestones & Moments
Recognition & Impact
Official Day in Austin
Honored with my own official day by the City of Austin, May 8th, recognizing contributions to community and leadership.
Featured Speaker
Regular presence at national conferences and women's events, delivering keynotes and moderating powerful conversations.
Behind-the-Scenes Storyteller
Creating compelling narratives from conferences, special events, and authentic city experiences that center women of color.
Watch, Listen & Follow the Journey
Stay connected as I share stories from the road, insights from stages across the country, and moments that inspire legacy-building for women of color.
Podcast
Conversations on legacy, Latina leadership, and aligned business. Deep dives with women building movements, creating impact, and redefining success on their own terms.
YouTube
Travel vlogs, conference behind-the-scenes, and Legacy Jefa diaries from emerging cities. Watch the journey unfold across the country.
Social Media
Follow Daily
Real-time updates, inspiration, and connection on Instagram and TikTok. Join a community of women building legacy together.
Listen to the Podcast
What People Are Saying
Event Organizers
"Her presence brought exactly the energy and expertise our audience needed. She connected authentically with every woman in the room and elevated our entire event."
Brand Partners
"Working with her has transformed how we approach representation. Her strategic vision and authentic storytelling helped us reach audiences we'd been missing for years."
Conference Attendees
"Seeing a Latina leader on that stage changed everything for me. She spoke to my experience, validated my journey, and gave me permission to dream bigger."
Join the Legacy Circle
Stay Connected
Get first access to travel diaries, event announcements, exclusive insights, and opportunities to connect in cities across the United States. Be part of a community committed to visibility, legacy, and collective elevation.
What you'll receive:
  • Behind-the-scenes from conferences and travel experiences
  • Invitations to local meetups in expanding cities
  • Early access to speaking events and brand collaborations
  • Resources for building your own aligned, legacy-driven brand
Let's Build Something Aligned
Whether you're seeking a speaker who brings authentic perspective, a brand strategist who understands the unique journey of women of color, or event coverage that centers representation — I'd love to connect. Let's create something meaningful together.
Ready to Collaborate?
Share your vision and let's explore how we can work together to elevate your brand, event, or city's visibility. I'm currently booking speaking engagements, brand partnerships, and event coverage through 2026.
01
Share Your Inquiry
Tell me about your event, brand, or collaboration idea.
02
Let's Connect
I'll review and respond within 48-72 hours.
03
Create Together
We'll build something aligned, impactful, and legacy-driven.
Get in Touch
Inquiry Type:
  • Speaking Engagement
  • Brand Partnership
  • Event Coverage
  • Strategy Session
  • Media Request
For urgent media or event requests, please email directly for fastest response.